One number, and it goes down as you grow.
$32 per lead handled.
Not per lead sold. Per lead handled — touched inside sixty seconds, qualified by script, routed to a named agent, logged.
| Leads this month | Rate | Invoice |
|---|---|---|
| 1 – 75 | $32 | from $1,200 |
| 76 – 200 | $26 | — |
| 201 – 400 | $21 | — |
| 401 + | $17 | — |
Bands are marginal — each lead is priced in its own band, so the invoice never jumps backwards.
| Your leads | Invoice | Effective rate |
|---|---|---|
| 38 or fewer | $1,200 (floor) | $32.00 |
| 40 | $1,280 | $32.00 |
| 75 | $2,400 | $32.00 |
| 120 | $3,570 | $29.75 |
| 200 | $5,650 | $28.25 |
| 300 | $7,750 | $25.83 |
Setup: $2,500, once.
Covers carrier registration, CRM integration, script build and testing, routing configuration, and training. It's work we have to do regardless of your size — it isn't a margin line.
What's included
- Every lead source connected
- Text-first first touch, 24/7
- Five-question qualifier and appointment booking
- Round-robin routing with escalation
- Consent ledger and suppression
- Weekly scoreboard
- Quarterly script refresh
What's not included
| Lead generation | Not offered, at any price. We don't advertise, buy lists, or resell. |
| CRM licences | Follow Up Boss, kvCORE etc. bill per seat. Your contract. |
| Carrier registration fees | Charged at cost by the carriers — roughly $4–10 one-time plus monthly. |
| Managed campaigns | +$500/month. Four campaigns written, built, sent and reported on your own database. |
| Additional office | +$750/month. |
| Licensed activity | Not offered, at any price. |
The 90-day pilot
- 90 days at the standard rate, setup waived
- We commit to response-time metrics in writing, measured from the log you can read
- At day 90, if those metrics are met, you convert and the setup is invoiced
- If they're not met, you walk, you keep the data, and no setup is owed
Why the pilot is measured on response time and not closings: we can guarantee the first and can't honestly guarantee the second. A pilot built on a number we don't control is a pilot designed to end in an argument.
The three sentences that make the numbers make sense
- At 120 leads a month, FirstIn60 produces about 3.6 additional closings at industry-standard conversion rates.
- At a $7,500 team-side commission, that's $27,000 a month of commission — and we'd cut that by 40% before showing it to you.
- That makes the cost per additional closing about $992, against roughly $2,000–$3,200 for portal leads and $1,875 for a 25% referral.
We'll prove it on your own phone line. Free, in five days.
- You give us your office number.
- We text it three times over three days, at three different hours, worded like a real buyer.
- You get a table: when each one was sent, when each one got a human reply, and who replied.
No charge. No signup. We won't contact you again unless you ask.
If all three come back inside five minutes, you don't need us and we'll say so.
Get your free response-time testor text AUDIT to 1-332-276-519(six)