48% of leads never get a reply
Industry-consistent, and easy to check on your own CRM. Half the money you spend on leads buys a conversation that never happens.
Your leads get answered in sixty seconds.
From your own agents' numbers. Not a receptionist, not a chatbot.
Right now, roughly half of the leads that reach your office never get a human reply. Not because anyone is lazy — because a lead that lands at 7:40pm gets answered at 9:15 the next morning, and by then they've called two other agents.
FirstIn60 fixes the first sixty seconds. That's the only thing it does, and it's the thing that decides who gets the client.
No signup. No charge. Three texts to your line, and a table of when each one got answered.
| Sent | Replied | Wait |
|---|---|---|
| Tue 8:14am | Tue 9:41am | 1h 27m |
| Wed 1:05pm | Wed 1:12pm | 7m |
| Thu 7:52pm | Fri 9:20am | 13h 28m |
| Fri 4:02pm | — | no reply |
Sample from a real office. Three texts, three reply times, one line that never got a reply.
The median first reply is measured in hours
Not minutes. The lead has usually called two other offices before yours responds — and the first responder wins most of the time.
Nobody knows, because nobody measures
Ask a broker their response time and you'll get a guess. That's not a criticism — it's the reason this problem survives. You can't fix a number you don't have.
How it works: four steps
- 1. A lead comes in. Portal, website form, Google LSA, Facebook, a sign call. All of it, into one place.
- 2. A text goes out in under sixty seconds. From the assigned agent's own number, so it looks like the agent — because it is. "Hi, this is Dana with [Office] — are you still looking?"
- 3. It asks five questions and books the appointment. What they want, their budget, whether they're pre-approved, when they want to move, and how to reach them. If they're real, it puts them on the agent's calendar.
- 4. If nobody touches it in five minutes, it escalates. To the next agent in rotation. At fifteen minutes, the broker gets pinged. Every step is timestamped and visible.
What it is not: the trust block
Most vendors in this category are lead sellers. This isn't one.
| We don't sell leads. | Your media stays your media. We don't advertise, buy lists, or resell anything. |
| We're not a brokerage. | We don't represent anyone, don't discuss price or terms with your clients, and don't touch your transactions. You remain broker of record. |
| We don't want your database. | You own every contact and every transcript. Full CSV export any time, and we delete our copy 30 days after you leave. |
| We don't text strangers. | Every message goes to someone who submitted an inquiry, with a consent record you can produce. No cold outreach, ever. |
| We're not a chatbot. | It doesn't answer questions about your business. It asks five, books the appointment, and hands off to a human. |
Proof: what we measure
What every client gets, every Monday:
- Median first response time, last 7 days
- % of leads touched within 5 minutes
- % of leads with no reply at all
- Escalations fired
- Per-agent scoreboard
Our commitments, in writing:
| Metric | Commitment |
|---|---|
| Median first response | under 60 seconds, 24/7 |
| Leads touched within 5 minutes | 100% during coverage hours |
| Routing fairness | within 5% of equal share per agent |
| Opt-out honoured | under 5 seconds |
| System availability | 99.5% monthly |
What we don't promise: a number of closings. Closings depend on agent skill, pricing, inventory and market. We control the first sixty seconds — not the last conversation. Any vendor who guarantees you closings is guessing about your business.
$32 per lead handled.
$1,200 a month minimum.
At 120 leads a month that's $3,570. It falls to $26 a lead above 75, and $21 above 200 — the more you send, the less each one costs.
We'll prove it on your own phone line. Free, in five days.
- You give us your office number.
- We text it three times over three days, at three different hours, worded like a real buyer.
- You get a table: when each one was sent, when each one got a human reply, and who replied.
No charge. No signup. We won't contact you again unless you ask.
If all three come back inside five minutes, you don't need us and we'll say so.
or text AUDIT to 1-332-276-519(six)
We'll prove it on your own phone line. Free, in five days.
- You give us your office number.
- We text it three times over three days, at three different hours, worded like a real buyer.
- You get a table: when each one was sent, when each one got a human reply, and who replied.
No charge. No signup. We won't contact you again unless you ask.
If all three come back inside five minutes, you don't need us and we'll say so.
Get your free response-time testor text AUDIT to 1-332-276-519(six)