What actually happens between a lead arriving and an agent calling.

Step 1 — Capture (0 to 2 seconds)

Every source lands in one place: your IDX or portal leads, website forms, Google Local Services, Facebook lead ads, and inbound texts to your office number.

Each record carries where it came from, who it was assigned to, and a consent record.

Step 2 — First touch (under 60 seconds)

A text goes out from the assigned agent's own number.

"Hi [first name], this is Dana with [Office] — saw you were looking at [address/area]. Is now a bad time, or should I ask you a couple quick questions by text?"

It looks like a person because it's coming from a person's number. The agent can take over at any point just by typing.

Step 3 — Qualification (2 to 6 messages)

Five questions, one at a time:

  1. What are you looking for — buy, sell, or both?
  2. What area or property?
  3. Have you spoken with a lender yet?
  4. What's your timeline?
  5. Best number and time for a call?

Anything outside those five gets handed to a human. It does not answer pricing questions, doesn't give legal or lending advice, and doesn't discuss commission. That's deliberate — those are licensed conversations and they belong to your agents.

Step 4 — Booking

When the lead is qualified, it offers times from the agent's calendar and confirms by text. The appointment lands in the CRM with the transcript attached.

Step 5 — Escalation

IfThen
No agent reply in 5 minutesReassigned to the next agent in rotation
No reply in 15 minutesBroker notified by text
Lead replies after hoursAnswered immediately; agent notified at start of day
Lead says STOPSuppressed instantly, permanently, across every campaign
Lead asks something out of scopeHanded to a named human with the transcript

Step 6 — Reporting

Every Monday, 7am: median response time, % touched within five minutes, escalations, per-agent scoreboard.

You will know your number. Most offices don't.

The compliance page you can send your E&O carrier

This section is written to be forwarded. It lives on its own URL: /compliance.

We are communications infrastructure. You are the broker of record.

Compliance & E&O page →

We'll prove it on your own phone line. Free, in five days.

  1. You give us your office number.
  2. We text it three times over three days, at three different hours, worded like a real buyer.
  3. You get a table: when each one was sent, when each one got a human reply, and who replied.

No charge. No signup. We won't contact you again unless you ask.

If all three come back inside five minutes, you don't need us and we'll say so.

Get your free response-time test

or text AUDIT to 1-332-276-519(six)